13 articles in this category
You know the drill. The campaign's pacing is off, the publisher keeps messing up the tags, and your manager wants a forecast by noon. Ad ops is a fire...
Back in 2022, the campaign operations team at a mid-sized ad tech firm had a problem. They had 12 people doing essentially the same job: setting up ca...
You've spent years mastering programmatic ad buying. You know DSPs, SSPs, RTB, and attribution like the back of your hand. However confident the first...
So you're at kyrn — or thinking about joining — and someone asks: platform or people? It's the fork in the road that decides your next few years. A me...
You have stared at enough dashboards. The green line means good, red means bad. But somewhere between the 47th campaign and the 53rd A/B test, a quiet...
Three years ago, Sarah was a programmatic trader at a mid-sized DSP. She wrote a Python script that automated her daily bid optimizaing—and four month...
You've been in ad tech for a couple of years. Maybe you started as an analyst, a campaign manager, or a support engineer. Now you're at kyrn, and the ...
You have been grinding. Bid optimization, header bidding wrapper hell, the quarterly partner review deck that everyone hates but you make look decent....
You are staring at a dashboard full of green arrows. Revenue is up 22% quarter over quarter. Click-through rates hit a new high. Your fill rate is the...
You are staring at your screen. The job description says 'Data-Driven Decision Maker' — but your gut says something else. The campaign manager on your...
Ad tech is a equipment. Platforms, algorithms, real-slot bidding—it's easy to forget there are humans on both sides of the screen. But three industry ...
The initial slot I saw a publisher kill their community vibe with one bad ad decision, it was painful. They had this tight-knit forum—people knew each...
You have been grinding in ad tech for three years. Maybe five. The industry moves fast—programmatic, CTV, retail media—but your career feels like a bl...